Creative Ops Media Buying Sales Ops Product Stack About Culture Careers
Currently managing 6 live offers

The Full-Stack
Infrastructure Behind
Scalable Info Offers

We're not an agency. We're the entire back-end operation: creative team, media buyers, copywriters, internal sales floor, and product architects. We build, launch, and scale courses and coaching offers for experts who want results, not busywork.

$40M+ Revenue Managed
20+ New Creatives / Week / Account
6 Active Offers
$10,000s Daily Ad Spend
Internal Sales Floor
Full-Stack Copywriting Team
Custom Proprietary Tooling
$40M+ Revenue Managed
20+ New Creatives / Week / Account
6 Active Offers
$10,000s Daily Ad Spend
Internal Sales Floor
Full-Stack Copywriting Team
Custom Proprietary Tooling
$40M+
revenue managed
1,000+
creatives tested
6
active offers
100%
in-house operation

Creative Operations

Most teams produce 2-3 ads a week and hope for the best. We built an internal creative pipeline that ships 20+ tested variations weekly per account, with every single creative tagged, tracked, and feeding learnings back into the next batch. The system compounds. Every dollar of ad spend makes the next dollar smarter.

PROPRIETARY PLATFORM
Pipeline
Scripts
Annotations
Library
Learnings
Week 9 · 2026 ● 14 in pipeline
Concept 3
Escape Corporate: Revenge Angle
HYPOTHESIS "Proving them wrong" outperforms "quiet success"
AI Email: Simplicity Hook
FRAMEWORK Hook Variation × 4
Faceless IG: Social Proof Stack
FORMAT UGC + Screen Rec + B-Roll
Script & Copy 4
VSL Draft: Cold Call System
COPYWRITER Draft 2 · Head Editor review
Hook Test: "I quit my job" angle
ANNOTATION 4 hooks annotated with triggers
Email Seq: Backend Upsell v3
COPYWRITER 7-day nurture + urgency stack
Ad Copy: Theme Pages v6
REVIEW Awaiting SRT proof
Production 4
Talking Head: Proof Position v2
FILMING Scheduled today
Screen Recording: Dashboard Demo
EDITING SRT proofed · final cut
B-Roll Lifestyle: Bali Shoot
EDITING VO overlay in progress
UGC Compilation: 3 testimonials
QA Head editor final review
Live & Testing 3
Faceless IG: V14 "No Face Needed"
WINNER CPL $3.80 · CTR 2.4% · Day 6
AI Email: V9 "Replace Your VA"
SCALING CPL $4.10 · CTR 1.9% · Day 12
Cold Call: V3 "2 Hours a Day"
TESTING CPL $6.20 · CTR 1.4% · Day 2
Script Annotation View: "No Face Needed" V14
HOOK / PATTERN INTERRUPT "Stop scrolling if you've ever wanted to make money online but don't want to show your face..."
PAIN AGITATION "You've tried dropshipping. You've tried SMMA. Maybe you even bought a $2,000 course that collected dust..."
MECHANISM REVEAL "What if I told you there's a way to build a profitable Instagram page, completely faceless, that gets paid by brands..."
PROOF STACK "Here's my dashboard right now. $4,200 last week from a page I started 47 days ago..."
OBJECTION HANDLE "And no, you don't need followers. You don't need experience. You don't even need to make your own content..."
CTA / URGENCY CLOSE "Click the link below to grab the full blueprint before we cap it at 500 members..."

📋 Concept → Variation Framework

Every concept gets 4 structured variations: hook swaps, format changes, angle pivots, and proof repositioning. We never test randomly. every variation has a hypothesis attached.

🏷️ Performance Tagging

Every creative tagged with angle, hook type, format, awareness level, and emotional trigger. When something wins, we know exactly why and replicate the pattern across offers.

✍️ Script Annotation Engine

Writers annotate every section with its psychological function: hook, pain agitation, mechanism, proof, objection handle, CTA. Head editors review structure before production starts.

🎬 SRT Proofer

Custom QA tool that catches timing mismatches, readability issues, and formatting errors in subtitled ads before anything goes live. No more broken captions killing a winner.

📊 Weekly Learning Extraction

Weekly reviews distill every test into actionable learnings. Winners get milked across frameworks. Dead concepts get documented so we never repeat failures.

🔍 Competitive Intelligence

AI-assisted competitor scanning, trend detection, and cross-industry pattern recognition across our creative library. We spot emerging winning patterns in the data before they're obvious.

The Typical Setup

Outsourced creative. Fingers crossed.

  • 2-3 ads per week, no system behind them
  • Freelancer writes script → editor cuts it → pray it works
  • No tagging, no hypothesis, no learnings extracted
  • Creative fatigue kills campaigns with no recovery plan
  • Zero visibility into why something worked or didn't
Publish Experts

Systematic creative machine that compounds.

  • 20+ variations per week per account from an in-house team of writers, strategists, and editors
  • Every script annotated with psychological triggers before production
  • Full tagging system: hypothesis, angle, hook, format, result, all tracked
  • Winners milked across 4 variation frameworks before moving on
  • Weekly learning extraction that makes every next batch sharper

Media Buying Operations

We don't just run ads. We run a testing infrastructure. Every campaign is structured for rapid creative testing with clear signal separation. Our buyers manage spend daily with real-time dashboards that surface what's working, what's dying, and what needs scaled, down to the individual creative.

LIVE OPERATIONS
Overview
By Creative
By Offer
Attribution
Alerts
Today · Feb 27 ● Live spend active
Daily Spend
$12,847
↑ 6.2% vs 7d avg
Leads Today
1,247
↑ 14% vs yesterday
Blended CPL
$4.12
↓ $0.38 from target
Cash ROAS
2.4x
↑ 0.2x vs last week
Lead Quality
7.8/10
↑ 0.4 pts
Creative Offer Status Spend Leads CPL CTR Quality Action
V14 "No Face Needed" TH Faceless IG SCALING $3,240 853 $3.80 2.4% 8.2 ↑ Increase 20%
V9 "Replace Your VA" SR AI Email SCALING $2,860 697 $4.10 1.9% 7.6 ↑ Increase 10%
V3 "2 Hours a Day" UGC Cold Call TESTING $1,420 229 $6.20 1.4% 6.9 → Monitor 48h
V7 "I Made $4K in My PJs" TH Faceless IG STABLE $2,100 467 $4.50 1.7% 7.4 → Hold spend
V11 "Fire Your Boss" B-Roll Theme Pages KILL $890 112 $7.95 0.9% 5.1 ✕ Kill today
V2 "My AI Sends 10K Emails" SR AI Email FATIGUING $1,640 341 $4.81 1.5% 7.1 ⚠ Hook rotation
Spend by Offer (Today)
Faceless IG
$5,340
AI Email
$4,500
Cold Call
$1,420
Theme Pages
$890
7-Day CPL Trend
MonTueWedThuFriSatToday

🧪 Structured Testing

Every new creative enters a structured testing campaign with isolated variables. One hypothesis per batch = clean signal on what actually moved the needle.

📡 Creative-Level Attribution

Performance tracked to the individual creative, not just campaign or adset. We know which hook/angle/format combination drives every dollar of revenue.

⚡ Kill/Scale Triggers

Automated rules surface creatives that need action. CPL spiking? Caught in hours. Winner emerging? Scaled before the window closes. No budget in limbo.

🎯 Lead Quality Scoring

Not all leads are equal. Every lead scored by engagement signals, source creative, and backend behavior, then fed back to buyers so spend goes to leads that close.

The Typical Setup

A freelancer watching a dashboard.

  • Campaign-level reporting, no creative-level signal
  • Buyer disconnected from creative team, no feedback loop
  • "Leads are leads," zero quality differentiation
  • Takes 3 days to realize a creative is dead
  • No system for scaling winners before fatigue sets in
Publish Experts

Buyers wired into creative + sales data.

  • Creative-level attribution tied to backend revenue, not just CPL
  • Buyers brief the creative team daily based on real performance data
  • Lead quality scoring feeds back into audience and creative targeting
  • Automated kill/scale triggers catch moves within hours
  • Winners milked across hook rotations + audience expansion before retiring

Sales & Backend Operations

An internal sales floor with setters and closers, not an outsourced call center. Our team handles lead qualification, appointment setting, closing, payment plans, and backend upsell flows. Every lead tracked from first click to lifetime value.

INTERNAL TEAM
Pipeline
Closer Board
LTV Tracking
Payment Plans
Backend
This Month ● 3 closers active
Pipeline Value
$412K
↑ 18% vs last month
Close Rate
22.4%
↑ 3.1% after training
Avg Deal Size
$2,847
→ Stable
Payment Plan
94.2%
↑ 2.8% completion
30-Day LTV
$1,480
↑ $180 from upsells
New Leads 847
Inbound: Faceless IG VSL
412 leads · Quality avg 7.8
Inbound: AI Email Funnel
297 leads · Quality avg 7.2
Inbound: Cold Call Webinar
138 leads · Quality avg 8.4
Qualified 184
Setter Team: Booked Calls
SET 124 appointments this week
Application Reviewed
SCORED 60 high-intent flagged
Closing 42
Closer A: Marcus
24% 14 calls today · $38K pipeline
Closer B: Danielle
21% 16 calls today · $44K pipeline
Closer C: Jay
18% 12 calls today · $31K pipeline
Closed / Won $89K
This Week
32 deals · $89,104 collected
Backend Upsells
$12,400 upsell rev this week
Refund Rate
LOW 4.2%, down from 7.8%

📞 Setter-Closer Workflow

Setters qualify and book. Closers close. Clean handoff with full context so the closer knows pain points, objections, and buying signals before the call starts.

💰 Payment Plan Optimization

Custom follow-up sequences for missed payments, pay-in-full upgrade incentives, and dunning flows that recover revenue others leave on the table.

📈 LTV Maximization

Automated upsell sequences, cross-sell to other offers in the portfolio, and strategic downsell offers that capture revenue from people who didn't buy first time.

🛡️ Refund Reduction

Permission-based positioning reduces buyer's remorse. Onboarding locks engagement early. Result: refund rates under 5% while competitors bleed 15-20%.

🔗 Sales ↔ Media Loop

Sales data feeds directly back to media buying. When a creative drives leads that close well, spend gets reallocated in real-time. Tire kickers get cut, even if CPL looks good.

🏗️ Product Architecture

We architect the entire product stack. Frontend tripwire, core offer, backend high-ticket, continuity programs. Every piece engineered to maximize lifetime value.

The Typical Setup

Outsourced closers reading a script.

  • Outsourced call center with zero offer context
  • Sales disconnected from marketing, no feedback loop
  • No backend optimization, revenue stops at first sale
  • 15-20% refund rates from poor expectation setting
  • No product architecture, one offer and hope
Publish Experts

Internal sales floor wired into the full system.

  • In-house setters and closers trained on your specific offer and audience psychology
  • Sales data flows back to media buying. spend goes to leads that actually close
  • Full backend. upsells, cross-sells, downsells, and continuity programs
  • Under 5% refund rate from permission-based positioning + onboarding
  • Complete product architecture designed to maximize LTV across the entire stack

Product Architecture

We don't just run traffic to your existing course. We architect the entire offer ecosystem, from the first $7 tripwire that qualifies buyers, through the core offer that delivers transformation, to the high-ticket backend that captures maximum lifetime value. Every piece flows into the next.

FULL-STACK
Offer Map
Funnel Flow
Pricing Engine
Copy Assets
Active Architecture
Layer Offer Price Purpose Conversion Status
TRIPWIRE Faceless IG Blueprint $37 Buyer qualification + impulse entry 4.8% VSL LIVE
TRIPWIRE AI Email Lead Gen System $47 Buyer qualification + impulse entry 3.9% VSL LIVE
CORE Full Implementation Program $997 Transformation + retention + results 12% WEBINAR LIVE
UPSELL Done-With-You Accelerator $2,997 Higher touch + better results + LTV 8% SALES TEAM
HIGH-TICKET 1-on-1 Consulting $7,500+ Maximum LTV + case studies 4% CLOSER TEAM
CONTINUITY Inner Circle Membership $97/mo Recurring revenue + community 22% OPTIMIZING
The Typical Setup

One course. One price. No backend.

  • Single offer with no upsell path. 60%+ revenue left on the table
  • Pricing pulled out of thin air, no testing, no optimization
  • Copy written once and never iterated
  • No funnel engineering, just a checkout page and a prayer
Publish Experts

Engineered offer ecosystem that maximizes every lead.

  • Multi-layered stack: tripwire → core → upsell → high-ticket → continuity
  • Pricing architecture tested and optimized against real conversion data
  • Full copywriting team producing VSLs, landing pages, emails, and webinar scripts
  • Every funnel step engineered with direct response principles. no wasted clicks
// Under the Hood
The Stack Behind
the Machine
Every tool chosen for speed, signal, and scale. Where the market didn't have what we needed, we built it ourselves.
Traffic & Acquisition
📣

Meta Ads

Primary traffic

📡

Hyros

Attribution

📹

Foreplay

Ad intelligence

🎯

Custom Audiences

Behavioral targeting

Creative & Production. Built In-House
🎬

Creative Pipeline

Proprietary

📝

Script Annotator

Built in-house

🎙️

SRT Proofer

Built in-house

🏷️

Performance Tagger

Learnings engine

Funnels & Conversion
🔀

ClickFunnels

Pages & funnels

📧

Email Engine

Backend sequences

💬

Sales CRM

Lead management

⚙️

Automations

Zapier + custom

Intelligence & Analysis
🤖

AI Research Layer

Pattern analysis

📊

Custom Analytics

Cross-offer dashboards

🔬

Competitor Intel

AI-assisted scanning

📈

LTV Modeling

Predictive analytics

// Who This Is For
Built for Experts Who
Want to Scale. Not Tinker
You're the expert. You have the knowledge or the transformation. We're the infrastructure that turns that into a scalable, profitable business.
🎓

Course Creators

You've got the content. Maybe even some sales. But you're stuck doing everything yourself. writing ads, building funnels, managing emails, trying to scale. You need a team that takes the entire backend off your plate.

🎤

Coaches & Consultants

High-ticket knowledge trapped in one-on-one delivery. We build the offer stack, funnels, and sales system that turns your expertise into a leveraged business without diluting what makes you great.

📈

Established Experts

You've proven the offer works. Now you need creative velocity, media buying infrastructure, and sales operations to go from $50K months to $200K+ without everything breaking.

// Publish Experts

The Machine Behind
the Experts.

Full-stack creative. Full-stack media buying. Full-stack sales. Full-stack product architecture. One team. One system. Built to scale info offers from zero to eight figures.

$40M+ in managed revenue and counting.